Better cross-border search

Better cross-border searchIt’s getting easier to market across borders. If you have a product that is priced better or is of significantly higher quality than what is available elsewhere, you can expand without building offices or manufacturing plants in other countries. Millions of people around the world welcome the opportunity to shop globally, right from their laptop or phone.

In this article, Cindy Huang describes what to do — and what not to do — if you want to get more customers outside your own borders.