Date: February 22-24, 2015
Place: Orlando, FL
A CMO Exchange is a unique, invitation-only meeting comprised of thought-provoking conference sessions, executive roundtables, innovative networking opportunities and private meetings between pre-qualified solution providers and senior decision-makers, resulting in three days of focused, structured business development and information exchange.
At this event, Tonny Wong, VP/Chief Technology Officer for HackerAgency will lead a roundtable on Marketing Transformation: Getting Full Value from Technology Investments
Marketing teams have benefited from a surge of technology investment – but the payoff has not been obvious. CMOs still struggle with getting meaningful, actionable information from a deluge of data and customers continue to have a fragmented experience across multiple channels.
New technology is ineffective when combined with legacy thinking to drive execution. Companies have transformed their (big) data and integrated marketing technology platforms, but have not transformed how they approach their use and are not reaping the right benefits.
At this roundtable we’ll discuss more successful approaches to getting the most value out of the investment in those new technology shiny objects.
Find out more about this event and register here.