Disrupting Marketing

Brand marketers must prepare to overcome a host of challenges they will soon face in a world dominated by the Internet of Things (IoT) where we are always connected via personal trackers, appliances, cars, and beyond. Branding Magazine discussed these marketing shifts with Haydn Sweterlitsch, Chief Creative Officer at HackerAgency based on his keynote at MediaPost’s recent “Reaching the Consumer Through the Internet of Things” symposium.

Sweterlitsch has advice to share about calm design, conversational design and the atmospheric approach to marketing that he advocates.