HackerAgency President & CEO Spyro Kourtis answers 4 questions about marketing innovation in an interview for the Huffington Post.
1. What is one marketing topic that is most important to you as an innovator?s
I want to achieve a more holistic understanding of how marketing communications drive ROI.
2. Why is this so important?
Many marketers are still looking at ROI in linear terms: send mail, respond by phone, measure sales, etc.. But with the technologies at our - and consumers - disposal, that linear model fails to account for the impact of other touch points.
Continue reading, "HackerAgency CEO Answers 4 Questions for Marketing Innovators," an interview with Ernan Roman, at the Huffington Post.