SEATTLE, WA (June 16, 2015)--HackerAgency China announced today that it was awarded two bronze Asian Marketing Effectiveness & Strategy (AMES) awards for Data & Analytics at a recent award ceremony in Singapore. The awards recognize exceptional strategy, performance and results on behalf of HackerAgency client Volkswagen China.
2015 marks the 13th year for the AMES Awards, which reward exceptional performers and contributors in the Asia Pacific region for their role in transforming the global economy and delivering great value to businesses and brands. HackerAgency won the AMES awards for Innovative Use of Data Technology and Data Mining — Audience Association & Clustering Analysis. Insights, ideas, strategy, execution and results were the criteria.
“We are so proud of this award. It is a testament to HackerAgency’s proven strength in delivering global campaigns that both the client and industry recognize as exceptional. Our localized solutions and creative executions offer culturally relevant campaigns that deliver the ROI results clients are seeking,” said Cindy Huang, HackerAgency General Manager for China. “We strive to always be ahead in data technology innovation, and this award validates that effort.”
Stephan Horvath, HackerAgency CMO, stated: “Our unique approach to using dynamic dataflow ensures that we can deliver relevant creative communication at vital moments in the sales journey to significantly increase buying likelihood. Called Intelligent Profiles, this approach builds on social, self-reported and observed behaviors that we use to create a highly comprehensive consumer profile that makes our marketing messages that much more relevant.”
For more information about the winners and their respective categories, visit the ames.asia website.
Founded in 1986, Seattle-based HackerAgency, with offices in Munich, Prague, Beijing and Shanghai, is a global digital/direct marketing agency with expertise across all media channels and a focus on the metrics that matter. Success generating ROI for clients makes HackerAgency a leader in the world of CRM. From “Leads to Loyalty,” HackerAgency develops and deploys data-driven strategies and creative that engages and compels customers to take action. Brand-name clients include AT&T, Coca-Cola, Volkswagen, Skoda, One Medical Group, Essence Healthcare, Hyatt, Highmark Blue Cross Blue Shield, AAA, Microsoft and YMCA.