HackerAgency’s Stephan Horvath and Kristin Flor will present a case study about VW’s success in China at this year’s ad:tech, a global marketing and media conference being held in London on October 21 and 22, 2014.
A Clear View of the Next Generation of Consumers: What the West Can Learn from the East Tuesday, October 21, 2014, 14:20 - 14:50
Stephan Horvath, Global CMO, HackerAgency
Kristin Flor, Managing Director of Business Development, Marketing & PR, HackerAgency
Volkswagen has done the seemingly impossible by becoming one of China’s most beloved brands. They’ve done it in part by capitalizing on layers of data from a variety of ever-evolving sources. In this session, we’ll look in detail at how this strategic approach was developed and executed, the metrics of success, and what this could mean for the U.S. market.