Marketers are always looking for breakthrough insights that will connect with the customer. The annual DMA conference is a great place to find out what’s working in the real world. The DMA is happening in San Diego this October. Will you be there?
HackerAgency will be attending – and leading two key sessions with clients. The agency is also hosting two executive roundtables.
Please stop by our sessions and say hello!
Leveraging All Four Screens for Multi-Channel, Multi-Dimensional Tests
Monday, October 27 – 1:45 pm
Spyro Kourtis - President/CEO, HackerAgency
Dana Cogswell, Executive Director/Marketing, AT&T
We’ll discuss how AT&T has taken multivariate testing to the limit and made it a multi-channel tool by marrying the economy and speed of digital technology with the tried-and-true insight delivery of the PowerTestTM methodology.
A Clear View of the Next Generation of Consumers: What the West Can Learn from the East
Tuesday, October 28 – 2:00 pm
Stephan Horvath, Global CMO, HackerAgency
Oliver Wolter, Digital Marketing, Volkswagen Brand China
Volkswagen has done the seemingly impossible by becoming one of China’s most beloved brands. They’ve done it in part by capitalizing on layers of data from a variety of ever-evolving sources. In this session, we’ll look in detail at how this strategic approach was developed and executed, the metrics of success, and what this could mean for the U.S. market.
Roundtable: 7 Secrets Every CMO Must Know About Multichannel Attribution
Monday, Oct. 27, 12:30 pm
Carrie Woolman, Executive Director of Analytics & Targeting, HackerAgency
We’ll talk about preparing a framework for multi-channel campaign management, best practices for managing complexities of multiple media, plus how to measure in a cross-channel environment
Roundtable: The Full Monty of Mobile Media Measurement – Exposing the Tricks of the Trade for Measuring the FULL Impact of Mobile Media
Monday, Oct. 27, 12:30pm
Scott Fasser, Director of Digital Innovation, HackerAgency
Participants will learn about three primary methods of mobile media measurement, discover how to connect the buying journey across devices at an individual level, and find out how to use offline lists to target a mobile audience.
We can give you a $300 discount on your DMA2014 registration, if you register at www.dma14.org and enter key code AN600.