Date: February 25 – 26, 2015
Place: Orlando, FL
The Health Plan Consumerism Congress & Exhibition is where you can discover the best consumer-centered strategies to transform digital marketing, engagement, product design and acquisition in today’s health insurance market. You’ll get perspectives from experts inside and outside the health insurance industry and learn how to better relate, engage, retain and acquire members in the rapidly shifting health care landscape.
Kristin Flor, Director of New Business, Marketing and PR at HackerAgency, will be moderating this panel at the event.
Gain Consumer Perspectives to Better Shape Business Strategy
Customer-centric operations, marketing, acquisition and retail strategy success depends deeply upon the needs of the consumer. In this session, hear directly from a panel of consumers in an open Q&A format.
- Learn what consumers already know about health insurance
- Ask valuable questions about service and product needs, expectations and desires
- Discuss purchasing decisions and motivations
- Analyze answers and feedback to incorporate into your plan’s business strategy
Attend this session at 1:15 p.m. on Wednesday, February 25.