Highmark Educates Consumers On Health Care Through Branded Storefronts

The Affordable Care Act has caused a stir among consumers, and they’re seeking education and resources to help them understand how the new law will impact their lives.

Highmark engages with customers face-to-face through its storefronts, which are called Highmark Direct locations. These stores are marketed across channels with help from HackerAgency, a digital marketing agency.

We saw some trends in the industry toward an individual market, followed by changes in health care laws that meant consumers would soon be facing a complex decision-making process about which coverage would be best for them,” said Mike King, Director of Retail Marketing and Operations at Highmark. “And making such decisions would soon be mandatory. So we wanted to provide a place in the community to help people navigate this process and become actively involved in their health care.

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