It’s a tag, tag world! The future of tag management systems

Tracking tags—aka conversion pixels—are the lifeblood of digital technology. These bits of code that connect media delivery systems with key conversion activities on a website are required to generate the maximum value from the latest and greatest digital marketing technology.

I’ve outlined the benefits and some thoughts on the future of tag management systems in an article just published in Chief Marketer. Take a look at it to see if you’re taking full advantage of tracking tags for smart, faster decision making.