This is the second post in a series of five video blogs explaining how to measure mobile media.
Tracking tags are a digital marketing standard that is now being applied to mobile.
Because tracking tags are related to the ad network, the ad network can tell you about who viewed the ad as well as who clicked through to view pages on your website — so there’s more data available than just the information about clicks you get with your marketing source code.
Watch the video on how this works:
Previous > Marketing Source Codes, aka Query String Parameters
Next Up > Using device graphs to measure mobile media