HackerAgency Awarded ditech Mortgage Corp. Marketing Effort
SEATTLE, WA (July 8, 2014) – Global digital/direct marketing agency HackerAgency announced today that it will execute a broad-spectrum marketing campaign for well-known home lender ditech Mortgage Corp (ditech). The announcement comes on the heels of news that the ditech brand has been revived and that the company will pursue a new business model, with a focus on customer satisfaction and product expertise.
HackerAgency, which recently announced a global expansion, will leverage its deep experience across all media—direct mail, digital, DRTV, radio, mobile and billboards—to provide an integrated marketing campaign in order to generate leads and loyal customers for the home mortgage lender. The relationship will start with a PowerTest™, the agency’s proprietary methodology that provides real-life insights and directional control of campaigns across all media channels, offers and creative messages in a matter of days.
“We selected HackerAgency after considerable research because of its ‘test and learn’ ethos, which we share and have used to drive performance across all direct response media,” said ditech Chief Marketing Officer Rich Smith. “We are excited to have the HackerAgency team on board as we move toward becoming a trusted partner for Americans pursuing the dream of homeownership.”
Spyro Kourtis, HackerAgency CEO, added, “We are very pleased to add ditech to our growing client portfolio. Our integrated testing approach and the collective chemistry between our teams provide a foundation for success in generating a loyal customer base for ditech.”
Founded in 1986, Seattle-based HackerAgency, with offices in Munich, Prague and Shanghai, is a global direct marketing agency with expertise across all media channels and a focus on the metrics that matter. Their success generating ROI for their clients makes HackerAgency a leader in the world of CRM. From “Leads to Loyalty,” HackerAgency develops and deploys data-driven strategies and creative that engages and compels customers to take action. Brand name clients include AT&T, Coca-Cola, Volkswagen, Skoda, One Medical Group, Essence Healthcare, Hyatt, Highmark Blue Cross Blue Shield, Netflix, AAA, Microsoft and YMCA, among others. Learn more about HackerAgency at www.HAL2L.com.
Cheryl Isen, Principal, Isen & Co. PR