Date: May 13, 2015
Car ownership used to be an exciting rite of passage. But a shrinking economy made Millennials cautious and even cynical – and automakers have struggled to move them along the path to purchase. How do we best nurture this new, more skeptical generation to bring them to the moment of decision – and ultimately get them to become loyal and enthusiastic customers? Volkswagen has done this in China and has even become one of China’s most beloved brands, in part by capitalizing on layers of data from a variety of ever-evolving sources. In this session, we’ll look in detail at how this strategic approach was developed and executed, the metrics of success, and what this could mean for the U.S. market.
HackerAgency's Kristin Flor, Managing Director of Business Development, Marketing & PR will present at the Marketing Communications Executives International (MCEI) meeting in Seattle on May 13, 2015.
Visit the MCEI website to register.