NEWS: HackerAgency Awarded ditech Mortgage Corp. Marketing Effort
Global digital/direct marketing agency HackerAgency announced today that it will execute a broad-spectrum marketing campaign for well-known home lender ditech Mortgage Corp (ditech).
BLOG: Differentiate or Die
Every marketer talks a good game about unique selling propositions, enhanced customer experiences, and on and on. But when we look around, it can be a sea of sameness.
BLOG: How to make a good first impression
Launching a new product or service is about first impressions and consumers are quick to judge. How do you start out on the right foot? While marketing best practices still apply, a few special considerations will ensure you make a good first impression.
BLOG: Living the Legacy of the Civil Rights Act
We were born with the rights and the freedoms others had to die for. How can we support the change-makers of today? What can we ourselves change?
BLOG: Draw a picture of your customer from online behavior data
How do you construct intelligence from a fire hose of clicks, redirects, sessions, return visits and shopping cart abandonments? And what really makes a difference?
BLOG: Design to NOT get noticed (in the best way)
The big “get” of responsive design for brands isn’t adaptability, but invisibility. In fact, adaptive design is simply an enabler of invisible design. Here’s why...