Sales attribution isn’t perfect—but you still need to try.
Aiming for sales attribution perfection can get in the way of getting “good enough” useful information.
Connected Cars: The Next Internet Frontier
The Internet of Things has truly arrived for U.S. marketers.
Customer Lifetime Value – Roadmap to Reality
What is Customer Lifetime Value? And how can we measure it?
China just launched an important new e-commerce marketing award – and I got to be on the jury
What Makes Consumers Buy? The Art and Science of Persuasion
A reasoned argument can change minds. But emotion is what drives action.