Why Direct Mail Is the Rodney Dangerfield of Media
If you’re in control of marketing and you’ve ignored the direct mail channel — you may be making a mistake.
3 DRTV Testing Tips for Digital Marketers
Lately, I have been talking to several marketers that want to test direct response television advertising for their brands.
Medicare Marketing: 3 Strategies to Address Acquisition Declines
If you’re responsible for Medicare marketing, you are most likely already prepping for the eight weeks in the Fall that have become pivotal to your business strategy.
An innovation paradox
Earlier this week, I presented at the 10th Annual Health Plan Innovation Summit. Those who don’t live and breathe the healthcare sphere may not consider it a launch pad for innovation, but, they’d be wrong.
The Difference a Role Model Can Make (aka Happy International Women’s Day)
When I was a kid back in my hometown of Miami, a close family friend, Joyce Beber, was a pioneer on the South Florida advertising scene.
The Value of a Production Team
Let me take you through what I like to call "Errors in the Wild: When Proofreaders and Production Artists Aren’t Utilized, Bad Things Happen"...
National Millennial Community joins the HackerAgency to Create PSAs to Bring Awareness to Cyberbullying
We are proud to do our part to help millennials understand the impact of cyberbullying.
Why giving back matters to me.
I’m lucky. In fact, I count my stars on a fairly regular basis. I was born in a family who cared for and wanted me - and from there I made my own luck.
9 High-Impact Ads From Super Bowl 52
Super Bowl 52 was an opportunity for brands to demonstrate their position in our culture. But that $5 million better move the needle.
Take Your Customer Relationship To The Next Level
Customers are people. So it follows that in many ways relationships with your customers are like the other relationships in your life. How can you take them to the next level?
10 Artificial Intelligence Driven Technology Trends for 2018
What technologies will shape the coming 12 months? See the Artificial Intelligence driven trends that are reaching mainstream and evolving the next frontier.
The Value of Independence
By definition, independence is the “freedom from outside control”. Here at Hacker Agency, now no longer part of the IPG network, we are celebrating our new identity as an independent agency.
It’s taken a while, but over the last year or more I’ve identified a trend. Am I alone or does it seem like broadcast advertising has lost its teeth?
The Gigi Effect?
On the surface, the answer may be simple—the Gigi Hadid and Tommy Hilfiger collaboration in 2016 was a huge success, but there’s something greater at play than just another celebrity-driven product line.
Tales from the French Quarter
Hello from New Orleans where I just sat in on an interesting session at &Then, the DMA annual conference. The panel, featuring five senior female executives, represented some heavy-hitter brands - AmEx, Microsoft, Comcast, Chase and Nutrisystem.
PII & Media Thoughtquake
We take a "human first" approach to people-based marketing, using data to gain a deeper understanding of people until it becomes personalized. This allows us deliver on the promise of highly relevant messages at meaningful moments to an individual.
Calm Design for Marketing
Grabbing attention with irrelevant ads only pushes consumers away and will eventually make your brand extinct. Calm design enables interaction with customers without interrupting their days.
Brand marketers must prepare to overcome a host of challenges they will soon face in a world dominated by the Internet of Things (IoT) where we are always connected via personal trackers, appliances, cars, and beyond.
Marketing’s New Frontier: Human Centricity
A holistic approach to marketing takes inspiration from humans, works within the knowledge that data and technology are enablers, and considers every single touch-point as an opportunity to surprise and delight and deliver to the real people.
Cannes Lions 2016: The Next Step in Data is ‘Beautiful Data’
In an exclusive interview with 12Ahead.com, Haydn Sweterlitsch, Global CCO, explains why big brands, creative agencies and clients need to be prepared for beautiful data and what it means
Amazon, Google and Volvo Want to Seamlessly Integrate the Internet of Things Into Your Life
Adweek's interview with Haydn Sweterlitsch at the 2016 Cannes Lions International Festival of Creativity
Man vs. Machine: Cannes 2016
Having just returned from the Cannes Lions Festival, I can say the next few years of marketing will likely be a struggle for dominance between man and machine.
China GM Chairs Retail Summit
HackerAgency’s Cindy Huang, General Manager for China, will chair the first day of the upcoming Customer Loyalty in Retail Summit China, which will take place June 22-23.
HackerAgency Cannes Lions Innovation Session will Help Save the Internet of Things
Haydn Sweterlitsch, global chief creative officer at HackerAgency, an Interpublic Group global digital/CRM agency, will introduce a new strategy on the Discovery stage at the Cannes Lions International Festival of Creativity.
HackerAgency at Cannes Lions
As the IoT changes how people relate to technology, marketers need to change how they speak with customers.
Digital revolution in China
During Chinese New Year, people still give red envelopes, but now this old tradition is done via WeChat red packets instead of red paper envelopes. Much more is changing all the time. And there are many implications for marketers.
What happened to direct mail?
A funny thing happened to that dinosaur of the 20th century: Direct mail has re-emerged as a sophisticated marketing tool. In fact, many smart marketers never abandoned it.
Agency Announces New Talent
HackerAgency continues expanding its North American talent pool, announcing today that it has signed Kate Kemp as Group Creative Director and promoted Carrin Johnson to Vice President of Operations.
Insights for our big ideas
Strategic planning is the voice of the customer. And strategic planners help our team uncover insights about our target audience. Those insights are catalysts for our account and creative teams, powering their brilliant, original work.
Julie Rezek Joins HackerAgency as North American President
HackerAgency, an Interpublic Group global digital/direct marketing company, today announced that it has appointed Julie Rezek as North American president.
Don’t ignore this tech
What are you risking by ignoring facial recognition technology?
The perils of email reliance
Do you over-rely on email for your customer communication?
Intelligent Profile Power
It’s a great time to be a data scientist in the field of marketing.
Culturally relevant marketing
Has “Hispanic marketing” become irrelevant in our hyper-targeted, one-to-one world? Is ethnicity a valid differentiator anymore? With most U.S. Hispanics comfortably bi-lingual, what can we add to the mix as marketers?
Lessons Learned in China
Volkswagen’s experience in China is a real-time preview of the future of digital marketing for the rest of us.
Hiring a Data Scientist?
For your sleek new data scientist to succeed, you need a marketing lab.
The Future of Auto Tech
Marketing messages must be concerned with automotive technology’s quantum leaps forward, not just to explain the value to the consumer, but also to mete out the appropriate degree of assurance around the tech’s use.
Better cross-border search
Thinking of expanding globally? It’s smart to begin now. Here’s how.
Influencers and your brand
Influencer marketing creates a full-circle communication strategy within the social space that consumers live in every day.
Find your customers in previously unimagined ways
Will 2016 be the year when everything we’ve seen in sci-fi movies starts to become reality?
Who’s Your Frenemy Now?
6 steps to navigating a sea of vendors in 2016’s “coopetition” landscape
Fall in love with data all over again.
The explosion of new media shows no sign of slacking in 2016. But it’s not the media itself that’s significant.