Is your agency as data-driven as it claims?
Typical market segmentation and targeting are no longer adequate for the dynamic task of keeping up with our customers.
Where Did My Data Go? Real-Time Data Isn’t Always Your Friend
In a data environment where data and feeds are updating rapidly, implementing these four key disciplines of data management is critically important for ensuring accurate reporting.
Sales attribution isn’t perfect—but you still need to try.
Aiming for sales attribution perfection can get in the way of getting “good enough” useful information.
Connected Cars: The Next Internet Frontier
The Internet of Things has truly arrived for U.S. marketers.
Customer Lifetime Value – Roadmap to Reality
What is Customer Lifetime Value? And how can we measure it?