Calm Design for Marketing
Grabbing attention with irrelevant ads only pushes consumers away and will eventually make your brand extinct. Calm design enables interaction with customers without interrupting their days.
Brand marketers must prepare to overcome a host of challenges they will soon face in a world dominated by the Internet of Things (IoT) where we are always connected via personal trackers, appliances, cars, and beyond.
Cannes Lions 2016: The Next Step in Data is ‘Beautiful Data’
In an exclusive interview with 12Ahead.com, Haydn Sweterlitsch, Global CCO, explains why big brands, creative agencies and clients need to be prepared for beautiful data and what it means
Amazon, Google and Volvo Want to Seamlessly Integrate the Internet of Things Into Your Life
Adweek's interview with Haydn Sweterlitsch at the 2016 Cannes Lions International Festival of Creativity
China GM Chairs Retail Summit
HackerAgency’s Cindy Huang, General Manager for China, will chair the first day of the upcoming Customer Loyalty in Retail Summit China, which will take place June 22-23.
HackerAgency Cannes Lions Innovation Session will Help Save the Internet of Things
Haydn Sweterlitsch, global chief creative officer at HackerAgency, an Interpublic Group global digital/CRM agency, will introduce a new strategy on the Discovery stage at the Cannes Lions International Festival of Creativity.
Agency Announces New Talent
HackerAgency continues expanding its North American talent pool, announcing today that it has signed Kate Kemp as Group Creative Director and promoted Carrin Johnson to Vice President of Operations.
Julie Rezek Joins HackerAgency as North American President
HackerAgency, an Interpublic Group global digital/direct marketing company, today announced that it has appointed Julie Rezek as North American president.
Hiring a Data Scientist?
For your sleek new data scientist to succeed, you need a marketing lab.
Better cross-border search
Thinking of expanding globally? It’s smart to begin now. Here’s how.
We Mitigate Data Security Risks for Clients with ISO Certification
HackerAgency has achieved International Standards Organization (ISO) 27001:2013 certification for data security for the sixth year in a row.
The art and science of customer persuasion
A reasoned argument can change minds. But emotion is what drives action.
HackerAgency to Co-Present with Bing Ads at DMA Conference in October
In this session, you’ll discover how context has enhanced content and how productization of marketing has refueled one of Microsoft’s biggest products.
HackerAgency Promotes Tom Reid to Lead New Stand-Alone Health Insurance Business Unit
Affinity Health Plan Signs on as Serum Client
HackerAgency China Wins 2015 AMES Awards for Data & Analytics
HackerAgency China announced today that it was awarded two bronze Asian Marketing Effectiveness & Strategy (AMES) awards.
Use a Cookbook Approach to Make Data Mining Easy-Peasy
Business intelligence analysts, marketers, and analytics mavens use many tools and techniques to extract useful information from all the meaningful data people generate every moment in every aspect of life.
CEO Adviser: Eastern Exposure
With mobile marketing, it’s time to see what’s traveleing from the Far East to the West.
Stop failing at mobile-campaign attribution
How many of your mobile campaigns simply fail to generate the metrics that you really need to justify your mobile ad budget? I am guessing more than your directors would prefer.
HackerAgency Wins ECI Award in China for Global Marketing Campaigns
Seattle-based digital/direct marketing agency HackerAgency announced today that it is the recipient of a Bronze ECI Award, given by the International E-Commerce Innovation Association (IECIA).
HackerAgency exec takes on next frontier of marketing
Putting interactions into the context of the customer journey is the next hurdle for marketers to overcome.
HackerAgency and FCB New Zealand Announce Strategic Partnership
Collaboration to focus on direct response marketing and knowledge exchange
Size Doesn’t Matter: It’s How You Use Big Data
To achieve Big Data results, data must first be infused into a company’s DNA in an operational way.
4 marketing requirements to make 2015 even more profitable
As a global digital marketing agency representing top brands around the world, we, like every other business, live in a constant state of “betterment.” Our clients are never satisfied with the status quo.
Why Smart Data Is So Much More Important Than Big Data
I'm officially sick of the term "Big Data." Marketers have access to lots of data—got it. However, Big Data in and of itself doesn't sell more products or services, or make high-value prospects aware of your brand.
HackerAgency CEO Answers 4 Questions for Marketing Innovators
HackerAgency President & CEO Spyro Kourtis answers 4 questions about marketing innovation in an interview for the Huffington Post.
Why the Super Bowl makes this Seattle CFO cringe
It's Super Bowl time. As a fan, I am excited. This looks to be a great matchup. As a CFO, I cringe. $4.5 million for a 30-second spot?
HackerAgency Names Global Chief Creative Officer and New VP of Talent
New Executive Positions Cap a Year of Global Expansion
HackerAgency Names New Director of Strategic Planning; Adds Senior Client Leadership
Global digital/direct marketing agency HackerAgency announced today that Jay Levinger has been named Director of Strategic Planning and that Chris Bennett has joined the agency as Account Director, Acquisition and Retention.
Why People Actually Buy Cars Online in China
From Volkswagen in China, a Preview of the Future of Digital Marketing
Measurement boundaries to include offline behavior for mobile campaigns
Over the last several years, we have seen mobile marketing emerge and rise in complexity and offerings to advertisers. The mobile space is dedicated to delivering optimal consumer experiences that keep a consumer engaged while they are on the go.
Highmark Educates Consumers On Health Care Through Branded Storefronts
The Affordable Care Act has caused a stir among consumers, and they’re seeking education and resources to help them understand how the new law will impact their lives.
5 Right Ways to Use Dynamic Data
Marketers have always used data points like where customers live, how old they are or whether they like pets and gardening. This is static data. It's captured once and rarely changes. And it works. However, the power of static data is limited.
How to use your data to make your customers love you
Gathering data about your customers can be a challenge, but it’s the foundation of marketing success. Track and measure all data — online and off, demographic, dynamic, behavioral, self-reported and transactional.
Hacker Group Merges With DraftFCB Munich, Rebrands
Roots in Customer Acquisition Meet a Specialization in Relationship Marketing: Hacker Group is merging its operations with DraftFCB Munich and rebranding as HackerAgency.