HackerAgency Digital Direct Marketing + CRM Global news and blog

news 2018.02.14

National Millennial Community joins the HackerAgency to Create PSAs to Bring Awareness to Cyberbullying

We are proud to do our part to help millennials understand the impact of cyberbullying.

news 2018.02.08

9 High-Impact Ads From Super Bowl 52

Super Bowl 52 was an opportunity for brands to demonstrate their position in our culture. But that $5 million better move the needle.

news 2018.01.29

Take Your Customer Relationship To The Next Level

Customers are people. So it follows that in many ways relationships with your customers are like the other relationships in your life. How can you take them to the next level?

news 2018.01.18

10 Artificial Intelligence Driven Technology Trends for 2018

What technologies will shape the coming 12 months? See the Artificial Intelligence driven trends that are reaching mainstream and evolving the next frontier.

news 2016.08.24

Calm Design for Marketing

Grabbing attention with irrelevant ads only pushes consumers away and will eventually make your brand extinct. Calm design enables interaction with customers without interrupting their days.

news 2016.08.24

Disrupting Marketing

Brand marketers must prepare to overcome a host of challenges they will soon face in a world dominated by the Internet of Things (IoT) where we are always connected via personal trackers, appliances, cars, and beyond.

news 2016.06.29

Cannes Lions 2016: The Next Step in Data is ‘Beautiful Data’

In an exclusive interview with 12Ahead.com, Haydn Sweterlitsch, Global CCO, explains why big brands, creative agencies and clients need to be prepared for beautiful data and what it means

news 2016.06.28

Amazon, Google and Volvo Want to Seamlessly Integrate the Internet of Things Into Your Life

Adweek's interview with Haydn Sweterlitsch at the 2016 Cannes Lions International Festival of Creativity

news 2016.06.14

China GM Chairs Retail Summit

HackerAgency’s Cindy Huang, General Manager for China, will chair the first day of the upcoming Customer Loyalty in Retail Summit China, which will take place June 22-23.

news 2016.06.01

HackerAgency Cannes Lions Innovation Session will Help Save the Internet of Things

Haydn Sweterlitsch, global chief creative officer at HackerAgency, an Interpublic Group global digital/CRM agency, will introduce a new strategy on the Discovery stage at the Cannes Lions International Festival of Creativity.

news 2016.05.03

Agency Announces New Talent

HackerAgency continues expanding its North American talent pool, announcing today that it has signed Kate Kemp as Group Creative Director and promoted Carrin Johnson to Vice President of Operations.

news 2016.04.08

Julie Rezek Joins HackerAgency as North American President

HackerAgency, an Interpublic Group global digital/direct marketing company, today announced that it has appointed Julie Rezek as North American president.

news 2016.02.04

Hiring a Data Scientist?

For your sleek new data scientist to succeed, you need a marketing lab.

news 2016.01.22

Better cross-border search

Thinking of expanding globally? It’s smart to begin now. Here’s how.

news 2015.12.01

We Mitigate Data Security Risks for Clients with ISO Certification

HackerAgency has achieved International Standards Organization (ISO) 27001:2013 certification for data security for the sixth year in a row.

news 2015.09.14

The art and science of customer persuasion

A reasoned argument can change minds. But emotion is what drives action.

events 2015.09.02

HackerAgency to Co-Present with Bing Ads at DMA Conference in October

In this session, you’ll discover how context has enhanced content and how productization of marketing has refueled one of Microsoft’s biggest products.

news 2015.08.20

HackerAgency Promotes Tom Reid to Lead New Stand-Alone Health Insurance Business Unit

Affinity Health Plan Signs on as Serum Client

news 2015.06.16

HackerAgency China Wins 2015 AMES Awards for Data & Analytics

HackerAgency China announced today that it was awarded two bronze Asian Marketing Effectiveness & Strategy (AMES) awards.

news 2015.06.11

Use a Cookbook Approach to Make Data Mining Easy-Peasy

Business intelligence analysts, marketers, and analytics mavens use many tools and techniques to extract useful information from all the meaningful data people generate every moment in every aspect of life.

news 2015.06.01

CEO Adviser: Eastern Exposure

With mobile marketing, it’s time to see what’s traveleing from the Far East to the West.

news 2015.04.25

Stop failing at mobile-campaign attribution

How many of your mobile campaigns simply fail to generate the metrics that you really need to justify your mobile ad budget? I am guessing more than your directors would prefer.

news 2015.04.16

HackerAgency Wins ECI Award in China for Global Marketing Campaigns

Seattle-based digital/direct marketing agency HackerAgency announced today that it is the recipient of a Bronze ECI Award, given by the International E-Commerce Innovation Association (IECIA).

news 2015.04.09

HackerAgency exec takes on next frontier of marketing

Putting interactions into the context of the customer journey is the next hurdle for marketers to overcome.

news 2015.03.23

HackerAgency and FCB New Zealand Announce Strategic Partnership

Collaboration to focus on direct response marketing and knowledge exchange

news 2015.03.20

Size Doesn’t Matter: It’s How You Use Big Data

To achieve Big Data results, data must first be infused into a company’s DNA in an operational way.

news 2015.02.13

4 marketing requirements to make 2015 even more profitable

As a global digital marketing agency representing top brands around the world, we, like every other business, live in a constant state of “betterment.” Our clients are never satisfied with the status quo.

news 2015.02.03

Why Smart Data Is So Much More Important Than Big Data

I'm officially sick of the term "Big Data." Marketers have access to lots of data—got it. However, Big Data in and of itself doesn't sell more products or services, or make high-value prospects aware of your brand.

news 2015.02.03

HackerAgency CEO Answers 4 Questions for Marketing Innovators

HackerAgency President & CEO Spyro Kourtis answers 4 questions about marketing innovation in an interview for the Huffington Post.

news 2015.01.28

Why the Super Bowl makes this Seattle CFO cringe

It's Super Bowl time. As a fan, I am excited. This looks to be a great matchup. As a CFO, I cringe. $4.5 million for a 30-second spot?

news 2014.12.18

HackerAgency Names Global Chief Creative Officer and New VP of Talent

New Executive Positions Cap a Year of Global Expansion

news 2014.11.20

HackerAgency Names New Director of Strategic Planning; Adds Senior Client Leadership

Global digital/direct marketing agency HackerAgency announced today that Jay Levinger has been named Director of Strategic Planning and that Chris Bennett has joined the agency as Account Director, Acquisition and Retention.

news 2014.10.02

Why People Actually Buy Cars Online in China

From Volkswagen in China, a Preview of the Future of Digital Marketing

news 2014.09.17

Measurement boundaries to include offline behavior for mobile campaigns

Over the last several years, we have seen mobile marketing emerge and rise in complexity and offerings to advertisers. The mobile space is dedicated to delivering optimal consumer experiences that keep a consumer engaged while they are on the go.

news 2014.09.04

Highmark Educates Consumers On Health Care Through Branded Storefronts

The Affordable Care Act has caused a stir among consumers, and they’re seeking education and resources to help them understand how the new law will impact their lives.

news 2014.07.14

5 Right Ways to Use Dynamic Data

Marketers have always used data points like where customers live, how old they are or whether they like pets and gardening. This is static data. It's captured once and rarely changes. And it works. However, the power of static data is limited.

news 2014.06.30

How to use your data to make your customers love you

Gathering data about your customers can be a challenge, but it’s the foundation of marketing success. Track and measure all data — online and off, demographic, dynamic, behavioral, self-reported and transactional.

news 2014.06.19

Hacker Group Merges With DraftFCB Munich, Rebrands

Roots in Customer Acquisition Meet a Specialization in Relationship Marketing: Hacker Group is merging its operations with DraftFCB Munich and rebranding as HackerAgency.

news 2014.01.03

HackerAgency Awarded ditech Mortgage Corp. Marketing Effort

Global digital/direct marketing agency HackerAgency announced today that it will execute a broad-spectrum marketing campaign for well-known home lender ditech Mortgage Corp (ditech).