Go ahead and touch that dial: Why changing channels can improve response
We love email. But there are so many other channels! And email can’t convert everyone...
DMA 2014 – Four Takeaways for a Digital First Timer
The DMA is in transition, with a growing focus on digital and data integration.
How to Innovate Using Multi-Dimensional Marketing Tests
Next week at the DMA, I expect a lot of the discussion will be about technology and innovation.
What every CMO must know about multichannel attribution
In only two weeks, I’ll be at DMA2014, hosting an executive roundtable, discussing multichannel attribution.
Data mining by the book
At HackerAgency, we work with data every day – and we get great satisfaction from using data to make things (like our clients’ marketing programs) better.