What every CMO must know about multichannel attribution
In only two weeks, I’ll be at DMA2014, hosting an executive roundtable, discussing multichannel attribution.
Data mining by the book
At HackerAgency, we work with data every day – and we get great satisfaction from using data to make things (like our clients’ marketing programs) better.
Taking the Pledge
More than a year ago, I took the pledge to never text and drive via AT&T’s #itcanwait campaign.
HackerAgency ECD is all wet for ALSA.org
Differentiate or Die
Every marketer talks a good game about unique selling propositions, enhanced customer experiences, and on and on. But when we look around, it can be a sea of sameness.