What happened to direct mail?
A funny thing happened to that dinosaur of the 20th century: Direct mail has re-emerged as a sophisticated marketing tool. In fact, many smart marketers never abandoned it.
Agency Announces New Talent
HackerAgency continues expanding its North American talent pool, announcing today that it has signed Kate Kemp as Group Creative Director and promoted Carrin Johnson to Vice President of Operations.
Insights for our big ideas
Strategic planning is the voice of the customer. And strategic planners help our team uncover insights about our target audience. Those insights are catalysts for our account and creative teams, powering their brilliant, original work.
Julie Rezek Joins HackerAgency as North American President
HackerAgency, an Interpublic Group global digital/direct marketing company, today announced that it has appointed Julie Rezek as North American president.
Don’t ignore this tech
What are you risking by ignoring facial recognition technology?
The perils of email reliance
Do you over-rely on email for your customer communication?
Intelligent Profile Power
It’s a great time to be a data scientist in the field of marketing.
Culturally relevant marketing
Has “Hispanic marketing” become irrelevant in our hyper-targeted, one-to-one world? Is ethnicity a valid differentiator anymore? With most U.S. Hispanics comfortably bi-lingual, what can we add to the mix as marketers?
Lessons Learned in China
Volkswagen’s experience in China is a real-time preview of the future of digital marketing for the rest of us.
Hiring a Data Scientist?
For your sleek new data scientist to succeed, you need a marketing lab.
The Future of Auto Tech
Marketing messages must be concerned with automotive technology’s quantum leaps forward, not just to explain the value to the consumer, but also to mete out the appropriate degree of assurance around the tech’s use.
Better cross-border search
Thinking of expanding globally? It’s smart to begin now. Here’s how.
Influencers and your brand
Influencer marketing creates a full-circle communication strategy within the social space that consumers live in every day.
Find your customers in previously unimagined ways
Will 2016 be the year when everything we’ve seen in sci-fi movies starts to become reality?
Who’s Your Frenemy Now?
6 steps to navigating a sea of vendors in 2016’s “coopetition” landscape
Fall in love with data all over again.
The explosion of new media shows no sign of slacking in 2016. But it’s not the media itself that’s significant.
We Mitigate Data Security Risks for Clients with ISO Certification
HackerAgency has achieved International Standards Organization (ISO) 27001:2013 certification for data security for the sixth year in a row.
How keeping data secure helps us go faster
We recently renewed our ISO 27001 certification--which is a tech-y way of saying your data is safe with us. We have a long history of respecting our clients' data.
Using list-driven digital to measure mobile media
List-driven digital allows us to measure mobile campaign results even when the response channel is offline. See how we do it in the final video of our mobile measurement series.
Competition makes us stronger, faster, better
Our new “normal” is to expect last-minute project requests flowing into the agency. We've implemented Operational Agility to address this.
Streaming Music: How U.S. Mobility Redefined the Music Business
Digital music platforms offer marketers unprecedented targeted access to the hearts and minds of music lovers on a platform they truly appreciate.
The art and science of customer persuasion
A reasoned argument can change minds. But emotion is what drives action.
HackerAgency to Co-Present with Bing Ads at DMA Conference in October
In this session, you’ll discover how context has enhanced content and how productization of marketing has refueled one of Microsoft’s biggest products.
Gender-based marketing: a thing of the past?
With the wealth of consumer data available today, it is archaic to rely on one-dimensional insights like demographics to inform your positioning.
Using Mobile Location Awareness to Measure Mobile Media
Location is key to mobile marketing. See how knowing location can help you measure the impact of your campaign in our fourth mobile measurement video.
HackerAgency Promotes Tom Reid to Lead New Stand-Alone Health Insurance Business Unit
Affinity Health Plan Signs on as Serum Client
A ride to an electrifying future
Are new energy vehicles (NEVs) the future of automotive industry transformation?
Digital agencies are failing their clients.
Many agencies don’t react fast enough to change and fail to move at the “pace of the social consumer.”
Look back 1,600 years to see what’s ahead
When I read books—no matter the subject—I try to relate them to work and agency life.
Use Device Graphs for Cross-Device Tracking & Measurement
How can you track who owns multiple mobile devices? Watch our third video in the mobile measurement series.
TV isn't dead.
TV advertising isn’t truly dying. It’s evolving. And that’s a good thing.
Click-Click 2 Knock-Knock with Cross-Border Advertising
Geographical factors are no longer boundaries in demand-supply chain.
HackerAgency China Wins 2015 AMES Awards for Data & Analytics
HackerAgency China announced today that it was awarded two bronze Asian Marketing Effectiveness & Strategy (AMES) awards.
Measuring Mobile Media Using Tracking Tags, aka Conversion Pixels
You want to measure mobile? Learn about tracking tags.
Use a Cookbook Approach to Make Data Mining Easy-Peasy
Business intelligence analysts, marketers, and analytics mavens use many tools and techniques to extract useful information from all the meaningful data people generate every moment in every aspect of life.
The Call of Constraints
In which we explore the oft-misunderstood concept of work specificity
5 smart ways to measure mobile media – Part 1 of 5
Don’t believe the haters — you CAN measure mobile media.
CEO Adviser: Eastern Exposure
With mobile marketing, it’s time to see what’s traveleing from the Far East to the West.
Data onboarding is breathing new life into the dollars companies have invested in CRM systems.
Yes, you ALWAYS need to test your email sends
Many variables affect end user experience for email. That's why email QA remains a necessary evil.
Is your agency as data-driven as it claims?
Typical market segmentation and targeting are no longer adequate for the dynamic task of keeping up with our customers.
Where Did My Data Go? Real-Time Data Isn’t Always Your Friend
In a data environment where data and feeds are updating rapidly, implementing these four key disciplines of data management is critically important for ensuring accurate reporting.
Stop failing at mobile-campaign attribution
How many of your mobile campaigns simply fail to generate the metrics that you really need to justify your mobile ad budget? I am guessing more than your directors would prefer.
HackerAgency's Kristin Flor to Present at MCEI May Meeting
Car ownership used to be an exciting rite of passage. But a shrinking economy made Millennials cautious and even cynical – and automakers have struggled to move them along the path to purchase.
HackerAgency Wins ECI Award in China for Global Marketing Campaigns
Seattle-based digital/direct marketing agency HackerAgency announced today that it is the recipient of a Bronze ECI Award, given by the International E-Commerce Innovation Association (IECIA).