Competition makes us stronger, faster, better
Our new “normal” is to expect last-minute project requests flowing into the agency. We've implemented Operational Agility to address this.
Streaming Music: How U.S. Mobility Redefined the Music Business
Digital music platforms offer marketers unprecedented targeted access to the hearts and minds of music lovers on a platform they truly appreciate.
The art and science of customer persuasion
A reasoned argument can change minds. But emotion is what drives action.
HackerAgency to Co-Present with Bing Ads at DMA Conference in October
In this session, you’ll discover how context has enhanced content and how productization of marketing has refueled one of Microsoft’s biggest products.
Gender-based marketing: a thing of the past?
With the wealth of consumer data available today, it is archaic to rely on one-dimensional insights like demographics to inform your positioning.
Using Mobile Location Awareness to Measure Mobile Media
Location is key to mobile marketing. See how knowing location can help you measure the impact of your campaign in our fourth mobile measurement video.
HackerAgency Promotes Tom Reid to Lead New Stand-Alone Health Insurance Business Unit
Affinity Health Plan Signs on as Serum Client
A ride to an electrifying future
Are new energy vehicles (NEVs) the future of automotive industry transformation?
Digital agencies are failing their clients.
Many agencies don’t react fast enough to change and fail to move at the “pace of the social consumer.”
Look back 1,600 years to see what’s ahead
When I read books—no matter the subject—I try to relate them to work and agency life.
Use Device Graphs for Cross-Device Tracking & Measurement
How can you track who owns multiple mobile devices? Watch our third video in the mobile measurement series.
TV isn't dead.
TV advertising isn’t truly dying. It’s evolving. And that’s a good thing.
Click-Click 2 Knock-Knock with Cross-Border Advertising
Geographical factors are no longer boundaries in demand-supply chain.
HackerAgency China Wins 2015 AMES Awards for Data & Analytics
HackerAgency China announced today that it was awarded two bronze Asian Marketing Effectiveness & Strategy (AMES) awards.
Measuring Mobile Media Using Tracking Tags, aka Conversion Pixels
You want to measure mobile? Learn about tracking tags.
Use a Cookbook Approach to Make Data Mining Easy-Peasy
Business intelligence analysts, marketers, and analytics mavens use many tools and techniques to extract useful information from all the meaningful data people generate every moment in every aspect of life.
The Call of Constraints
In which we explore the oft-misunderstood concept of work specificity
5 smart ways to measure mobile media – Part 1 of 5
Don’t believe the haters — you CAN measure mobile media.
CEO Adviser: Eastern Exposure
With mobile marketing, it’s time to see what’s traveleing from the Far East to the West.
Data onboarding is breathing new life into the dollars companies have invested in CRM systems.
Yes, you ALWAYS need to test your email sends
Many variables affect end user experience for email. That's why email QA remains a necessary evil.
Is your agency as data-driven as it claims?
Typical market segmentation and targeting are no longer adequate for the dynamic task of keeping up with our customers.
Where Did My Data Go? Real-Time Data Isn’t Always Your Friend
In a data environment where data and feeds are updating rapidly, implementing these four key disciplines of data management is critically important for ensuring accurate reporting.
Stop failing at mobile-campaign attribution
How many of your mobile campaigns simply fail to generate the metrics that you really need to justify your mobile ad budget? I am guessing more than your directors would prefer.
HackerAgency's Kristin Flor to Present at MCEI May Meeting
Car ownership used to be an exciting rite of passage. But a shrinking economy made Millennials cautious and even cynical – and automakers have struggled to move them along the path to purchase.
HackerAgency Wins ECI Award in China for Global Marketing Campaigns
Seattle-based digital/direct marketing agency HackerAgency announced today that it is the recipient of a Bronze ECI Award, given by the International E-Commerce Innovation Association (IECIA).
Sales attribution isn’t perfect—but you still need to try.
Aiming for sales attribution perfection can get in the way of getting “good enough” useful information.
HackerAgency exec takes on next frontier of marketing
Putting interactions into the context of the customer journey is the next hurdle for marketers to overcome.
Connected Cars: The Next Internet Frontier
The Internet of Things has truly arrived for U.S. marketers.
Customer Lifetime Value – Roadmap to Reality
What is Customer Lifetime Value? And how can we measure it?
China just launched an important new e-commerce marketing award – and I got to be on the jury
HackerAgency and FCB New Zealand Announce Strategic Partnership
Collaboration to focus on direct response marketing and knowledge exchange
What Makes Consumers Buy? The Art and Science of Persuasion
A reasoned argument can change minds. But emotion is what drives action.
Size Doesn’t Matter: It’s How You Use Big Data
To achieve Big Data results, data must first be infused into a company’s DNA in an operational way.
Never. Stop. Testing.
Could testing be a worst practice? Not according to what we’ve seen.
HackerAgency to present at the 4th Annual Direct-to-Consumer Health Care Marketing Event
Our session will show what persuasive creative looks like—giving real-world examples of the good, the bad and the truly effective.
Tom Reid and Kristin Flor to lead a creative session at the Medicare Marketing & Sales Summit
The best marketing creative builds brands and changes customer behavior. Too many marketers believe great creative work is a matter of good luck, rather than hard work.
The challenge of sales attribution is getting easier – and harder
Every marketer has been talking about – or at least thinking hard about – sales attribution.
It’s a tag, tag world! The future of tag management systems
Are you squeezing all of the value out of your digital tracking tags?
3 things we learned during this Medicare marketing season
The digitally savvy have finally become Medicare eligible. Digital channels are at the forefront of our messaging and our results.
Marketing Transformation: Getting Full Value from Technology Investments
New thinking is required for companies to take full advantage of new technology investments.
4 marketing requirements to make 2015 even more profitable
As a global digital marketing agency representing top brands around the world, we, like every other business, live in a constant state of “betterment.” Our clients are never satisfied with the status quo.
Drive ROI with Customer-Centric Marketing
On Marketing Innovations and ROI: Meet Customers Where They Live
It’s About SMART Data, Not BIG Data
By paying attention to the right data and understanding which KPIs matter to the campaign, we can make better decisions.
Why Smart Data Is So Much More Important Than Big Data
I'm officially sick of the term "Big Data." Marketers have access to lots of data—got it. However, Big Data in and of itself doesn't sell more products or services, or make high-value prospects aware of your brand.