How many of your mobile campaigns simply fail to generate the metrics that you really need to justify your mobile ad budget? I am guessing more than your directors would prefer.
Do you use the excuse that your campaigns are driving more sales but you just cannot measure them? Are your directors weary of hearing that over and over again? I am guessing so. But there are better ways.
Attribution is a pain. Yet it is fundamentally the most important part of any campaign that you run.
There are a multitude of offerings in the mobile marketing space that have made great strides in the attribution of offline behavior at its core. They all range in cost, time needed and overall complexity.
Continue reading "Stop failing at mobile-campaign attribution" by HackerAgency Account Director BJ Hatcher in Mobile Marketer.