I'm officially sick of the term "Big Data." Marketers have access to lots of data—got it. However, Big Data in and of itself doesn't sell more products or services, or make high-value prospects aware of your brand. Big Data is merely the pool in which we swim to target and generate results. Smart data is the spear gun—this is where we need to focus.
As direct response marketers, we think of data in terms of insight to make better decisions that drive to an action.
Smart data breaks into the following categories:
1. Creative Optimization
2. Campaign Optimization
3. Conversion Optimization
4. Campaign Reporting
5. Attribution Analysis
6. Executive Reporting
7. Privacy and Compliance
Continue reading, "Why Smart Data is So Much More Important Than Big Data," by HackerAgency Director of Digital Innovation Scott Fasser at Marketing Profs.