It's Super Bowl time.
As a fan, I am excited. This looks to be a great matchup. As a CFO, I cringe. $4.5 million for a 30-second spot?
Sure, the game reaches a lot of people (the National Retail Foundation estimates 184 million), but it feels truly bizarre to spend $9 million on a couple of ads.
"Relax — it's less than 5 cents per viewer," I say to myself.
I can't relax. No matter what I do, I can't shake the basic fact that $9 million is a huge number.
Continue reading, "Why the Super Bowl makes this Seattle CFO cringe," by Richard Jacroux, HackerAgency CFO, on the Puget Sound Business Journal site.