Age-In Medicare Marketing in 2021: 5 Key Takeaways
2020 was unpredictable and full of disruption due to COVID-19. And, as Medicare marketers, we spent some time reflecting on our Age-in strategies: what we’ve learned from the past year, and where to focus in the year ahead. Here are our top 5 takeaways… 1. COVID-19 has accelerated the pace of Boomer retirements. Whether due […]
The Puzzle of a Medicare Age-in Strategy
As the Medicare marketing landscape has changed, we have seen the rate of Medicare-eligible consumers who switch plans drop, and then plateau. In this next frontier, growth strategies are likely to swap to more of a robust age-in strategy, preparing those coming up on their Medicare eligibility for the process of selecting the best plan […]
Donor Marketing Inspiring Giving In COVID Times
If you’re looking for feel good moments, you might want to steer clear of the year 2020 altogether. A rising pandemic death toll, social strife, unemployment and unease are the headlines du jour, on repeat. It doesn’t seem to be a particularly good time to ask people for money. At least that’s what we thought. […]
Fall, Football and Medicare
I love Fall. Halloween, back-to-school, nature’s change of scenery, and my beloved Seattle Seahawks taking to the field. But now as a healthcare marketer with a focus on Medicare clients, I’ve added another favorite to the Fall list – Medicare’s Annual Election Period (AEP) and the thrill of the sales and marketing race for success. […]
Try influencer marketing to diversify well
With over 25 years of experience in direct marketing, it’s safe to say I know a thing or two about diversifying. The need to stand out in a crowded mailbox, inbox, and online has always resulted in amazing innovations and so many new ways to engage. But, I’ve also found one standard remains true: people trust paper. And, very often, people trust […]
The Radical Innovation of Connecting
What defines innovation? I don’t know how much attention you’ve paid to the Capital One Café advertising – Banking Reimagined – but if you’re like me. Not much. The company has done a good enough job that the basics of its concept are readily understood: Capital One has a café. This is Banking Reimagined. But […]
The Changing Face of Medicare
The face of Medicare is changing. It’s getting younger. As switching rates decline, and a new Baby Boomer turns 65 every eight seconds, marketers have begun to turn their attention to first time Medicare buyers, commonly called Age-ins. Open your mail or turn on the TV, and you’ll see the shift first hand. To connect […]
Are Your Data Decisions Sending the Right Message?
How much thought have you given to the act of “householding” your data? Quite possibly a lot. Grouping customers together into “family units” is known as householding. This is done for at least one important reason—savings. After all, treating the individuals within a household uniquely seems pretty expensive. But, at what cost does this savings […]
6 Strategies for Medicare AEP Marketing Success
The leaves have changed into radiant hues and have begun to drop, football season is in full swing, and we’re already deep into fall. Over dozens of Medicare Marketing AEP seasons, healthcare marketers have come to view fall from a different lens. And now we’re in the middle of the Medicare Annual Election Period. What […]
Why Direct Mail Is the Rodney Dangerfield of Media
If you’re in control of marketing and you’ve ignored the direct mail channel — you may be making a mistake.