2020 was unpredictable and full of disruption due to COVID-19. And, as Medicare marketers, we spent some time reflecting on our Age-in strategies: what we’ve… Read More »Age-In Medicare Marketing in 2021: 5 Key Takeaways
As the Medicare marketing landscape has changed, we have seen the rate of Medicare-eligible consumers who switch plans drop, and then plateau. In this next… Read More »The Puzzle of a Medicare Age-in Strategy
If you’re looking for feel good moments, you might want to steer clear of the year 2020 altogether. A rising pandemic death toll, social strife,… Read More »Donor Marketing Inspiring Giving In COVID Times
With over 25 years of experience in direct marketing, it’s safe to say I know a thing or two about diversifying. The need to stand out… Read More »Try influencer marketing to diversify well
How much thought have you given to the act of “householding” your data? Quite possibly a lot. Grouping customers together into “family units” is known… Read More »Are Your Data Decisions Sending the Right Message?
The leaves have changed into radiant hues and have begun to drop, football season is in full swing, and we’re already deep into fall. Over… Read More »6 Strategies for Medicare AEP Marketing Success
If you’re in control of marketing and you’ve ignored the direct mail channel — you may be making a mistake.