Improving Sales Conversion with Content
We see direct marketing as more than creative – it’s an extension of sales. Whether it be traditional mail, email, social media, digital, or even… Read More »Improving Sales Conversion with Content
Jill Kourtis
Age-In Medicare Marketing in 2021: 5 Key Takeaways
2020 was unpredictable and full of disruption due to COVID-19. And, as Medicare marketers, we spent some time reflecting on our Age-in strategies: what we’ve… Read More »Age-In Medicare Marketing in 2021: 5 Key Takeaways
The Puzzle of a Medicare Age-in Strategy
As the Medicare marketing landscape has changed, we have seen the rate of Medicare-eligible consumers who switch plans drop, and then plateau. In this next… Read More »The Puzzle of a Medicare Age-in Strategy
Donor Marketing Inspiring Giving In COVID Times
If you’re looking for feel good moments, you might want to steer clear of the year 2020 altogether. A rising pandemic death toll, social strife,… Read More »Donor Marketing Inspiring Giving In COVID Times
Fall, Football and Medicare
I love Fall. Halloween, back-to-school, nature’s change of scenery, and my beloved Seattle Seahawks taking to the field. But now as a healthcare marketer with… Read More »Fall, Football and Medicare
Try influencer marketing to diversify well
With over 25 years of experience in direct marketing, it’s safe to say I know a thing or two about diversifying. The need to stand out… Read More »Try influencer marketing to diversify well
The Radical Innovation of Connecting
What defines innovation? I don’t know how much attention you’ve paid to the Capital One Café advertising – Banking Reimagined – but if you’re like… Read More »The Radical Innovation of Connecting
The Changing Face of Medicare
The face of Medicare is changing. It’s getting younger. As switching rates decline, and a new Baby Boomer turns 65 every eight seconds, marketers have… Read More »The Changing Face of Medicare
Are Your Data Decisions Sending the Right Message?
How much thought have you given to the act of “householding” your data? Quite possibly a lot. Grouping customers together into “family units” is known… Read More »Are Your Data Decisions Sending the Right Message?
6 Strategies for Medicare AEP Marketing Success
The leaves have changed into radiant hues and have begun to drop, football season is in full swing, and we’re already deep into fall. Over… Read More »6 Strategies for Medicare AEP Marketing Success