Marketing’s ever-increasing role in customer experience

…and brief stories about my grandfather If there’s one thing that’s consistently gotten me pumped in recent years, it’s the increasingly central and critical role that 1:1 marketing plays in defining customer experience, and ultimately delivering ROI.   What do I mean by that? Quick story.  I lead a strategic effort to increase retention for a major auto insurer. This, like […]

Celebrate Pride—Responsibly

The LBGTQ+ Pride Celebration is now the Super Bowl of cause marketing. What began as an uprising against marginalization at the Stonewall Inn on June 28, 1969, has morphed into a corporate affair. Every June, brands across verticals shell out hundreds of thousands of dollars per festival to secure coveted sponsorship placements. Plus, from hamburgers […]