Marketing’s ever-increasing role in customer experience
…and brief stories about my grandfather If there’s one thing that’s consistently gotten me pumped in recent years, it’s the increasingly central and critical role that 1:1 marketing plays in defining customer experience, and ultimately delivering ROI. What do I mean by that? Quick story. I lead a strategic effort to increase retention for a major auto insurer. This, like […]
Celebrate Pride—Responsibly
The LBGTQ+ Pride Celebration is now the Super Bowl of cause marketing. What began as an uprising against marginalization at the Stonewall Inn on June 28, 1969, has morphed into a corporate affair. Every June, brands across verticals shell out hundreds of thousands of dollars per festival to secure coveted sponsorship placements. Plus, from hamburgers […]
3 DRTV Testing Tips for Digital Marketers
Lately, I have been talking to several marketers that want to test direct response television advertising for their brands.
Right under our noses: The Boomer Economy
Boomers today: redefining aging in the US.