…and brief stories about my grandfather If there’s one thing that’s consistently gotten me pumped in recent years, it’s the increasingly central and critical role that 1:1 marketing plays in defining customer experience, and ultimately delivering ROI. What do I mean by that? Quick story. I lead a strategic effort to increase retention for a major auto insurer. This, like […]
The LBGTQ+ Pride Celebration is now the Super Bowl of cause marketing. What began as an uprising against marginalization at the Stonewall Inn on June 28, 1969, has morphed into a corporate affair. Every June, brands across verticals shell out hundreds of thousands of dollars per festival to secure coveted sponsorship placements. Plus, from hamburgers […]
Lately, I have been talking to several marketers that want to test direct response television advertising for their brands.
Boomers today: redefining aging in the US.