OUR BLOG
2020 Direct Marketing Highlights: Soup to…Nuts
During a year mixed with constant unrest—politically, personally (yeah “COVID-somnia” we’re looking at you), and pandemically—it’s amazing that, when reflecting back on our work, we’re able to identify…
Here is just some of what’s on our minds.
Tips, tricks, and thoughts from the team.
2020 Direct Marketing Highlights: Soup to…Nuts
During a year mixed with constant unrest—politically, personally (yeah “COVID-somnia” we’re looking at you), and pandemically—it’s amazing that, when reflecting back on our work, we’re able to identify…
Age-In Medicare Marketing in 2021: 5 Key Takeaways
2020 was unpredictable and full of disruption due to COVID-19. And, as Medicare marketers, we spent some time reflecting on our Age-in strategies: what we’ve learned from the…
The Puzzle of a Medicare Age-in Strategy
As the Medicare marketing landscape has changed, we have seen the rate of Medicare-eligible consumers who switch plans drop, and then plateau. In this next frontier, growth strategies…
Direct Mail Marketing and Vote-by-Mail Communications
Official government communication doesn’t need to have clever copy or elaborate designs, it just needs to be crystal clear to be effective.
Donor Marketing Inspiring Giving In COVID Times
If you’re looking for feel good moments, you might want to steer clear of the year 2020 altogether. A rising pandemic death toll, social strife, unemployment and unease…
Customer Centricity is New Again
New year, new list after list of trends to watch for in the coming months. Scouring these lists, you’ll find that there really are a lot of similarities…
3 Key Elements to the Creative Process
When I initially sat down to consider the creative process, my first thought was “it takes time.” But we all know you rarely ever go with your first…
Direct Mail Is Ready to Be New Again
“Sooner or later, everything old is new again.” — Stephen King Digital advertising is no longer new. We see it, we use it, we get it. Emails and…
Modernizing Direct Mail Is The Answer
In the age of insta influencers and digital natives, direct mail is often overlooked as an effective advertising tool. You might be surprised to find that market trends…
Fall, Football and Medicare
I love Fall. Halloween, back-to-school, nature’s change of scenery, and my beloved Seattle Seahawks taking to the field. But now as a healthcare marketer with a focus on…