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Have you watched Knock Down the House yet? You should.   It’s a testament to the strength and badassery of women in this country. Many parts made me cry and feel inspired, but…

Spoiler Alert: Women have been slaying it for YEARS.   I LOVE GoT.   HBO’s Game of Thrones series has it all. And, I. LOVE. IT. ALL.  I love the diversity of characters,…

What defines innovation? I don’t know how much attention you’ve paid to the Capital One Café advertising – Banking Reimagined – but if you’re like me. Not much. …

As the Medicare marketing landscape has changed, we have seen the rate of Medicare-eligible consumers who switch plans drop, and then plateau. In this next frontier, growth strategies…

How much thought have you given to the act of “householding” your data? Quite possibly a lot. Grouping customers together into “family units” is known as householding. This…

It’s taken a while, but over the last year or more I’ve identified a trend. Am I alone or does it seem like broadcast advertising has lost its…

By definition, independence is the “freedom from outside control.” Here at Hacker Agency, now no longer part of the IPG network, we are celebrating our new identity as…

The leaves have changed into radiant hues and have begun to drop, football season is in full swing, and we’re already deep into fall. Over dozens of Medicare…

If you’re in control of marketing and you’ve ignored the direct mail channel — you may be making a mistake.

Lately, I have been talking to several marketers that want to test direct response television advertising for their brands.