As the Medicare marketing landscape has changed, we have seen the rate of Medicare-eligible consumers who switch plans drop, and then plateau. In this next frontier, growth strategies…

Official government communication doesn’t need to have clever copy or elaborate designs, it just needs to be crystal clear to be effective. 

If you’re looking for feel good moments, you might want to steer clear of the year 2020 altogether. A rising pandemic death toll, social strife, unemployment and unease…

New year, new list after list of trends to watch for in the coming months. Scouring these lists, you’ll find that there really are a lot of similarities…

When I initially sat down to consider the creative process, my first thought was “it takes time.” But we all know you rarely ever go with your first…

“Sooner or later, everything old is new again.” — Stephen King Digital advertising is no longer new. We see it, we use it, we get it. Emails and…

In the age of insta influencers and digital natives, direct mail is often overlooked as an effective advertising tool. You might be surprised to find that market trends…

I love Fall. Halloween, back-to-school, nature’s change of scenery, and my beloved Seattle Seahawks taking to the field. But now as a healthcare marketer with a focus on…

“You don’t have to burn books to destroy a culture. Just get people to stop reading them.”   – Ray Bradbury  POINT TAKEN. Whether you read to de-stress, recharge,…

With over 25 years of experience in direct marketing, it’s safe to say I know a thing or two about diversifying. The need to stand out in a crowded…