Age-In Medicare Marketing in 2021: 5 Key Takeaways
2020 was unpredictable and full of disruption due to COVID-19. And, as Medicare marketers, we spent some time reflecting on our Age-in strategies: what we’ve learned from the…
OUR BLOG
Here is just some of what’s on our minds.
Tips, tricks, and thoughts from the team.
The Value of Independence
By definition, independence is the “freedom from outside control.” Here at Hacker Agency, now no longer part of the IPG network, we are celebrating our new identity as…
6 Strategies for Medicare AEP Marketing Success
The leaves have changed into radiant hues and have begun to drop, football season is in full swing, and we’re already deep into fall. Over dozens of Medicare…
Why Direct Mail Is the Rodney Dangerfield of Media
If you’re in control of marketing and you’ve ignored the direct mail channel — you may be making a mistake.
3 DRTV Testing Tips for Digital Marketers
Lately, I have been talking to several marketers that want to test direct response television advertising for their brands.
Medicare Marketing: 3 Strategies to Address Acquisition Declines
If you’re responsible for Medicare marketing, you are most likely already prepping for the eight weeks in the Fall that have become pivotal to your business strategy.
Right under our noses: The Boomer Economy
Boomers today: redefining aging in the US.
The Value of the Production Team
This is my jam. I’ve been discovering errors in print and movies for as long as I can remember. When I watched the movie Halloween for the first…
Take Your Customer Relationships to the Next Level
Customers are people. So it follows that in many ways relationships with your customers are like the other relationships in your life. How can you take them to…