Overcoming Direct Mail Disruption
After more than twenty years working on the front lines of direct mail operations, last year the unprecedented impact of the pandemic reached my desk. Direct mail operations…
OUR BLOG
Here is just some of what’s on our minds.
Tips, tricks, and thoughts from the team.
Marketing’s ever-increasing role in customer experience
…and brief stories about my grandfather If there’s one thing that’s consistently gotten me pumped in recent years, it’s the increasingly central and critical role that 1:1 marketing plays in…
Stop! Collaborate and Listen.
As agencies shift to a global and mobile working style in a gig-based economy, the need to create a more collaborative work environment has become the norm. Thought being: If we tear…
Celebrate Pride—Responsibly
The LBGTQ+ Pride Celebration is now the Super Bowl of cause marketing. What began as an uprising against marginalization at the Stonewall Inn on June 28, 1969, has…
AOC Schools Her Opponent… On His Direct Mail
Have you watched Knock Down the House yet? You should. It’s a testament to the strength and badassery of women in this country. Many parts made me cry and feel inspired, but…
What Advertising can Learn from Game of Thrones
Spoiler Alert: Women have been slaying it for YEARS. I LOVE GoT. HBO’s Game of Thrones series has it all. And, I. LOVE. IT. ALL. I love the diversity of characters,…
The Radical Innovation of Connecting
What defines innovation? I don’t know how much attention you’ve paid to the Capital One Café advertising – Banking Reimagined – but if you’re like me. Not much.…
The Changing Face of Medicare
The face of Medicare is changing. It’s getting younger. As switching rates decline, and a new Baby Boomer turns 65 every eight seconds, marketers have begun to turn…
Are Your Data Decisions Sending the Right Message?
How much thought have you given to the act of “householding” your data? Quite possibly a lot. Grouping customers together into “family units” is known as householding. This…
Great (Ad) Expectations
It’s taken a while, but over the last year or more I’ve identified a trend. Am I alone or does it seem like broadcast advertising has lost its…
The Value of Independence
By definition, independence is the “freedom from outside control.” Here at Hacker Agency, now no longer part of the IPG network, we are celebrating our new identity as…