Case Study

FULL-SERVICE ADVERTISING & AMAZON

Full-Service Advertising: The Road to a Stronger Customer Journey

Online retail giant, Amazon often lets the customer experience speak for itself rather than invest in a marketing strategy that guides customers on a journey. Being a full-service advertising agency we knew the opportunity to show them another path forward was HUGE. We also knew that when Amazon does invest in marketing, their focus is on generating results the Amazon way—and, we couldn’t agree more.

INDUSTRY
E-Commerce

AUDIENCE
B2C

WORK
Strategy
Email
Landing Pages
Social Media

HOLISTIC FOCUS ON KINDLE USERS

Our work as a full-service advertising agency with the Kindle Engagement group at Amazon spanned the entire customer journey—new Kindle user onboarding, acquisition and retention, promoting everything found on the Kindle app download, selling Kindle Unlimited subscriptions, and generally promoting the ease and joy of reading on any Kindle. And, our work spanned an entire suite of digital executions: paid media display ads, emails, landing pages, as well as social media content for Facebook and Twitter.

Amazon Fire Horizontal Scroll

Through a discovery process, we uncovered challenges the Kindle Engagement Group faced and were able to offer a disciplined approach toward strategic ideation and creative. This enhanced our overall approach, sharpened our focus, and shaped how we worked together. Whether in our approach to onboarding new Kindle users, or engaging current ones in Kindle’s social community, we leaned into the Amazon way.

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ESTABLISHING A FOUNDATION TO BUILD UPON

Success! We helped establish a foundation for all phases of the Kindle customer journey. For each, the approach is determined using data and insights to generate test ideas and then optimize around the best performing approach.

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