THE CASE

FOR THE JOURNEY

Offering Solutions That Span the Customer Journey

As a marketing strategy, Amazon often lets the customer experience speak for itself. But when they do invest in marketing, their focus is on generating results, and doing so the Amazon way.

CLIENT
Amazon

INDUSTRY
Retail

AUDIENCE
B2C

WORK
Strategy
Email
Landing Pages
Social Media

HOLISTIC FOCUS ON KINDLE USERS ACROSS THE CUSTOMER JOURNEY

Our work with the Kindle Engagement group at Amazon spanned the entire customer journey—acquisition and retention, promoting everything from the Kindle app download, new Kindle user on boarding, selling Kindle Unlimited subscriptions, and the general promotion of reading on any Kindle—using paid media display, email, landing pages, and social media content for Facebook and Twitter.

Through a discovery process, we uncovered challenges the team faced and were able to offer a disciplined approach toward strategic ideation and creative. This enhanced our overall approach, sharpened our focus, and shaped how we worked together. Whether in our approach to on boarding new Kindle users, or engaging current ones in Kindle’s social community, we leaned into the Amazon way.

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ESTABLISHING A FOUNDATION TO BUILD UPON

Success! We helped establish a foundation for all phases of the customer journey. For each, the approach is determined using data and insights to generate test ideas and then optimize around the best performing approach.