AEP Marketing: Achieve DRTV Success with a Bilingual Approach
AEP marketing takes place during an eight-week, high-pressure selling season crucial to membership growth. During the Annual Election Period (AEP), Medicare marketers compete for the attention of eligible seniors in crowded mailboxes, inboxes, online, over the air waves and, of course, on TV via direct response ads (known as DRTV). The goal of these communications? Grab the attention of every eligible senior with relevant messaging; miss your moment to resonate with Medicare-eligible seniors and they’re likely going elsewhere.
Medicare-Eligible Latinx Seniors
Omni-Channel—Television and Direct