Changing It All for AEP; When It Matters Most
When Care N’ Care wanted to try something new with the Annual Enrollment Period (AEP)—they didn’t just change one thing. This Ft. Worth-based insurance company had aggressive goals—and they were willing to make (radical) changes to meet them.
They partnered with HackerAgency to develop and launch a multi-touch integrated campaign leveraging search, direct response television, direct mail, and inserts.
If you haven’t been involved or responsible for Medicare marketing, you may not be aware of the pressure-filled eight weeks in the fall that have become pivotal to Medicare business strategy. It’s the only time of year that most seniors can make a change to their Medicare Advantage coverage, so the noise during this time frame has a building crescendo.
Medicare Eligible Seniors Consumers