Leveraging the Lead of the Right Kind of Social Influencer
Cricket Wireless gained customer loyalty in a sea of switchers by offering reliable coverage, affordable pricing, and à la carte feature add-ons. As part of their expansion, they introduced international calling to their add-on features but that presented some new and unique challenges. One of which was the need to convince a largely Latinx prospect audience who was previously won over by the competition. Cricket called on us to get the word out and position them as the prepaid carrier that keeps you connected internationally. And, we answered with content marketing.