THE CASE
FOR SEEING CLEARLY

A Holistic Solution to a Common Challenge

Starting early gives you a leg-up on the rest, but only if you keep in touch.

Our clients at Fallon Health knew this and were reluctant to engage in any significant marketing effort without structure and process to capture and report on leads. This way, they could be clear on the success that the program was truly driving.

Our solution? To build a data environment to provide the necessary clarity and control. The data environment—not to be confused with a database—tracks and stores all relevant prospect- and customer-level activities into one analyzable and consistent source. This single-source platform drives accurate and timely reporting from offline and online marketing spend and efforts. 

CLIENT
Fallon Health

INDUSTRY
Healthcare

AUDIENCE
B2C

WORK
Research
Strategy
Testing

Even better, since we have a resource for tracking channel and response history we can refine our communication over time. And be more relevant.

the outcome?

Results are not only strong—but consistent. Fallon Health has a healthy channel that will drive results all year long.