A Holistic Solution to a Common Challenge
Starting early gives you a leg-up on the rest, but only if you keep in touch.
Our clients at Fallon Health knew this and were reluctant to engage in any significant marketing effort without structure and process to capture and report on leads. This way, they could be clear on the success that the program was truly driving.
Our solution? To build a data environment to provide the necessary clarity and control. The data environment—not to be confused with a database—tracks and stores all relevant prospect- and customer-level activities into one analyzable and consistent source. This single-source platform drives accurate and timely reporting from offline and online marketing spend and efforts.