Because Stars (& Direct Mail Advertising) Matter in Healthcare
Here’s how one company used direct mail advertising to up-level their service.
The Centers for Medicare & Medicaid Services (CMS) uses a five‐star quality rating system to measure Medicare beneficiaries’ experience with their health plans (five stars representing the top-end of customer satisfaction). This rating system applies to all Medicare Advantage (MA) lines of business and helps Medicare beneficiaries, their families, and their caregivers compare the quality of Medicare health and drug plans.
The program is a key component in financing healthcare benefits for MA and MA‐PD plan enrollees. And the ratings are posted on the CMS consumer website to give beneficiaries help in choosing a plan.