Case Study: One Medical Group

A Moving Social Media Marketing Strategy That Drives Engagement

How do you build a social media marketing strategy around sophisticated office furniture? Hightower’s beautiful furnishings make for some of the most sophisticated looking offices in the country, but despite the high style, they lacked an equally sophisticated Instagram strategy to attract followers on social media.

HackerAgency and Hightower kicked off their partnership with a goal to double Instagram followers using a two-fold social media marketing strategy focused on the use of programmatic media buying of sponsored posts targeted towards design enthusiasts and using agile methodologies to bring more collaboration, cohesion, and velocity to their Instagram content calendar. This campaign also includes supporting the launch of Hightower’s new fall line, Elemental, that includes collaborations with Design Milk.

INDUSTRY
WORKPLACE FURNITURE

AUDIENCE
B2C + B2B

WORK
Strategy
Social Media
Video

finding followers

When your thumb is on the wave of an Instagram scroll, what makes you stop? In 2019 (and really for the foreseeable future), the answer was and continues to be movement. So, when considering a paid Instagram ad for Hightower, we knew we had to make sure that there was an immediate—and interesting—reason for people to slow their scroll and pay attention. And, we also knew that personal stories would resonate. So, we set out with a social media marketing strategy to quickly show just how much the employees of Hightower love their work and help followers envision loving their workspaces.

Caring about design (and motion in design) is what resonates with B2B and B2C audiences alike. And, in this case, finding this common ground meant finding a wider range of followers.

Ready to put your social strategy in motion? Let’s talk.