A Moving Social Media Marketing Strategy That Drives Engagement
How do you build a social media marketing strategy around sophisticated office furniture? Hightower’s beautiful furnishings make for some of the most sophisticated looking offices in the country, but despite the high style, they lacked an equally sophisticated Instagram strategy to attract followers on social media.
HackerAgency and Hightower kicked off their partnership with a goal to double Instagram followers using a two-fold social media marketing strategy focused on the use of programmatic media buying of sponsored posts targeted towards design enthusiasts and using agile methodologies to bring more collaboration, cohesion, and velocity to their Instagram content calendar. This campaign also includes supporting the launch of Hightower’s new fall line, Elemental, that includes collaborations with Design Milk.
B2C + B2B