Leading a Rebrand with Connections
Microsoft wanted to make sure that their transformation from Bing Ads to Microsoft Advertising inspired and sent a message about what the evolution of their brand and the offering it represented stood for.
Telling a story of AI and data-driven personalization yielding more relevant communications should be a straightforward message to convey, but headlines about privacy violations and data breaches make such messages more difficult than ever.
To put their people-first marketing in the spotlight they wanted an anthem video.
B2C + B2B