Leading a Rebrand with Video Marketing
Microsoft wanted to make sure that their transformation from Bing Ads to Microsoft Advertising inspired and sent a message about what the evolution of their brand and the offering it represented stood for.
Telling a story about relevant communications driven by AI and data should be fairly straightforward. Getting people to listen to this story while the Internet is abuzz with tales of privacy violations and data breaches? Well, that’s a bit tricky.
So, to put their people-first marketing in the spotlight, we turned to a more digestible medium in a way that was sure to grab attention: Video marketing. Namely, a video anthem.