Elevating Every Single Aspect of CRM Digital Marketing
The Microsoft Advertising team has a big job managing the CRM digital marketing of their entire (global) B2B lifecycle for small- to medium-sized businesses. From acquisitions through retention and growth, Microsoft Advertising faces a multitude of challenges: it is not the clear market leader for search engine marketing, and many of the businesses in the target don’t understand SEM well enough to make truly informed decisions.
Our goal was to deliver on a multitude of metrics. We needed to help acquire more customers, streamline retention efforts, reduce churn, and deploy a more cohesive marketing message across the Americas, EMEA, and APAC.