Shooting for the Moon—and Featuring TV Stars—With Netflix
You know how every year naysayers predict something new will spell doom for Netflix? Well, that’s been happening since day one and we had a front row seat. Of course, it was easier to believe when they were being challenged by goliath Blockbuster in a true brand war. We’re proud to have played a part in their growth over almost a decade.
It all started when Netflix did the unthinkable—the most radical and disruptive entertainment company in the industry dared to use offline marketing to drive online sales. They wanted more scale. And they dared to believe their digital would be enhanced by a traditional channel other than television—direct mail marketing.