Building a Renewal Plan That Looks Great and Works Hard
Progressive is a brand that has a lot of fun with their advertising. You’ve probably seen Flo and her friends on TV. Progressive is an engaging brand that brings fun to the auto insurance space. But they’re not just all fun and games—they also demand results.
So, what do you do when you want to increase customer renewals by 1% without losing any creative integrity? Develop a direct marketing communication stream that’s both visually appealing and hard working.