Driving Results with CRM Marketing That Looks Great and Works Hard
Building a hard-working CRM renewal & retention program is not the most friendly sounding task. So… how do you set to task developing results-driven direct CRM marketing for a fun and friendly brand like Progressive: A brand with heavy air time engaging customers and prospects with their advertising mascot, Flo?
Answer: Develop a direct marketing communication stream. Too easy? Second question: How do you ensure your communications are both visually appealing and hard working while increasing customer renewals by 1% (without losing any creative integrity)?