Making the Most of What You’ve Got!
Supplemental benefits have really changed the game in Medicare—and Medicare marketing. After years of a serious plateau in shopping and switching among Medicare beneficiaries in the AEP, a new landscape has emerged, and within it there’s more to see.
The high-stakes AEP remains a season of big-time competition—but does the wider array of benefits offered trigger a change in the creative strategy?
For at least one plan, the answer was yes.
Medicare-Eligible Senior Consumers