Chief Consulting Officer

Tonny Wong

Tonny, an innovator and relentless problem solver, leads the HGC Partners consultancy practice. He works with clients such as Toyota, GM, Boehringer Ingelheim, Fidelity, and American Express on strategic and aspirational possibilities of multi-dimensional views of customers to deliver marketing programs. He finds and implements new ideas from unexpected sources to help accelerate the benefits of a better understanding of the data that drive legacy and emerging technology solutions.

A former partner at PWC and NewVantage Consulting, Tonny brings more than 30 years of experience working with some of the biggest global brands and has lived all across the world to service those client’s needs.

He holds a BS in Applied Mathematics from University of Technology (Delft, Netherlands)/MIT, an MS in Computer Science from New York University, and an executive MBA from The Wharton School at Penn.


Q: What was your first job?

A: I began my career as a systems developer at Bell Labs and moved on to solving large business challenges with technology as VP/Marketing Solutions for Merkle, and SVP/Marketing Technology Enablement at Digitas.


Q: What’s your favorite book?

A: Too many to mention, but generally as I lived across the world and the USA, I typically immerse myself in writers and literature of that region to better understand the environment and psyche of the residents.


Q: What’s your definition of success?

A: Success is measured for me in the ability of someone to influence positive change. It can range from delivering results for clients, mentoring a scholar to shape their future, or bringing ingredients together to get someone to change their mind about a dish.


Q: What’s your third favorite movie?

A: Dr. Strangelove. Does it need an explanation? I think not!