Celebrate Pride—Responsibly

The LBGTQ+ Pride Celebration is now the Super Bowl of cause marketing. What began as an uprising against marginalization at the Stonewall Inn on June 28, 1969, has morphed into a corporate affair. Every June, brands across verticals shell out hundreds of thousands of dollars per festival to secure coveted sponsorship placements. Plus, from hamburgers […]

What Advertising can Learn from Game of Thrones

Spoiler Alert: Women have been slaying it for YEARS.   I LOVE GoT.   HBO’s Game of Thrones series has it all. And, I. LOVE. IT. ALL.  I love the diversity of characters, the richness of storylines, and drama that comes with a politically charged fantasy world where the supernatural is all but assumed. And dragons battle zombies, for reals.   After watching the highly […]

Great (Ad) Expectations

It’s taken a while, but over the last year or more I’ve identified a trend. Am I alone or does it seem like broadcast advertising has lost its teeth? I first started thinking about this after last year’s Super Bowl. Since my team wasn’t on the field, it gave me more time to focus on […]

Take Your Customer Relationships to the Next Level

Customers are people. So it follows that in many ways relationships with your customers are like the other relationships in your life. How can you take them to the next level? Put another way, data-driven marketing is like dating and if everyone treated it that way, they would be more successful. Think about it. With […]