2020 was unpredictable and full of disruption due to COVID-19. And, as Medicare marketers, we spent some time reflecting on our Age-in strategies: what we’ve… Read More »Age-In Medicare Marketing in 2021: 5 Key Takeaways
As the Medicare marketing landscape has changed, we have seen the rate of Medicare-eligible consumers who switch plans drop, and then plateau. In this next… Read More »The Puzzle of a Medicare Age-in Strategy
How much thought have you given to the act of “householding” your data? Quite possibly a lot. Grouping customers together into “family units” is known… Read More »Are Your Data Decisions Sending the Right Message?
Customers are people. So it follows that in many ways relationships with your customers are like the other relationships in your life. How can you… Read More »Take Your Customer Relationships to the Next Level