Age-In Medicare Marketing in 2021: 5 Key Takeaways

2020 was unpredictable and full of disruption due to COVID-19. And, as Medicare marketers, we spent some time reflecting on our Age-in strategies: what we’ve learned from the past year, and where to focus in the year ahead. Here are our top 5 takeaways… 1. COVID-19 has accelerated the pace of Boomer retirements. Whether due […]

The Puzzle of a Medicare Age-in Strategy

As the Medicare marketing landscape has changed, we have seen the rate of Medicare-eligible consumers who switch plans drop, and then plateau. In this next frontier, growth strategies are likely to swap to more of a robust age-in strategy, preparing those coming up on their Medicare eligibility for the process of selecting the best plan […]

Are Your Data Decisions Sending the Right Message?

How much thought have you given to the act of “householding” your data? Quite possibly a lot. Grouping customers together into “family units” is known as householding. This is done for at least one important reason—savings. After all, treating the individuals within a household uniquely seems pretty expensive. But, at what cost does this savings […]

Take Your Customer Relationships to the Next Level

Customers are people. So it follows that in many ways relationships with your customers are like the other relationships in your life. How can you take them to the next level? Put another way, data-driven marketing is like dating and if everyone treated it that way, they would be more successful. Think about it. With […]