Age-In Medicare Marketing in 2021: 5 Key Takeaways
2020 was unpredictable and full of disruption due to COVID-19. And, as Medicare marketers, we spent some time reflecting on our Age-in strategies: what we’ve learned from the past year, and where to focus in the year ahead. Here are our top 5 takeaways… 1. COVID-19 has accelerated the pace of Boomer retirements. Whether due […]
The Puzzle of a Medicare Age-in Strategy
As the Medicare marketing landscape has changed, we have seen the rate of Medicare-eligible consumers who switch plans drop, and then plateau. In this next frontier, growth strategies are likely to swap to more of a robust age-in strategy, preparing those coming up on their Medicare eligibility for the process of selecting the best plan […]
Are Your Data Decisions Sending the Right Message?
How much thought have you given to the act of “householding” your data? Quite possibly a lot. Grouping customers together into “family units” is known as householding. This is done for at least one important reason—savings. After all, treating the individuals within a household uniquely seems pretty expensive. But, at what cost does this savings […]