Overcoming Direct Mail Disruption
After more than twenty years working on the front lines of direct mail operations, last year the unprecedented impact of the pandemic reached my desk.… Read More »Overcoming Direct Mail Disruption
direct mail
Understanding Direct Mail Supply Chain Disruption
As a result of the pandemic, supply chain problems persist and are a global phenomenon. The problem doesn’t end at grocery store shelves or used… Read More »Understanding Direct Mail Supply Chain Disruption
AOC Schools Her Opponent… On His Direct Mail
Have you watched Knock Down the House yet? You should. It’s a testament to the strength and badassery of women in this country. Many parts made me cry and… Read More »AOC Schools Her Opponent… On His Direct Mail
Why Direct Mail Is the Rodney Dangerfield of Media
If you’re in control of marketing and you’ve ignored the direct mail channel — you may be making a mistake.
Medicare Marketing: 3 Strategies to Address Acquisition Declines
If you’re responsible for Medicare marketing, you are most likely already prepping for the eight weeks in the Fall that have become pivotal to your business strategy.
Take Your Customer Relationships to the Next Level
Customers are people. So it follows that in many ways relationships with your customers are like the other relationships in your life. How can you… Read More »Take Your Customer Relationships to the Next Level