Have you watched Knock Down the House yet? You should. It’s a testament to the strength and badassery of women in this country. Many parts made me cry and feel inspired, but one part in particular really tickled me. At 47:20 into the documentary, Alexandria Ocasio-Cortez starts comparing her mailers to her opponent’s—Joe Crowley. I noticed. And I’m not the only one […]
If you’re in control of marketing and you’ve ignored the direct mail channel — you may be making a mistake.
If you’re responsible for Medicare marketing, you are most likely already prepping for the eight weeks in the Fall that have become pivotal to your business strategy.
Customers are people. So it follows that in many ways relationships with your customers are like the other relationships in your life. How can you take them to the next level? Put another way, data-driven marketing is like dating and if everyone treated it that way, they would be more successful. Think about it. With […]