AOC Schools Her Opponent… On His Direct Mail

Have you watched Knock Down the House yet? You should. It’s a testament to the strength and badassery of women in this country. Many parts made me cry and feel inspired, but one part in particular really tickled me. At 47:20 into the documentary, Alexandria Ocasio-Cortez starts comparing her mailers to her opponent’s—Joe Crowley. I noticed. And I’m not the only one […]

Great (Ad) Expectations

It’s taken a while, but over the last year or more I’ve identified a trend. Am I alone or does it seem like broadcast advertising has lost its teeth? I first started thinking about this after last year’s Super Bowl. Since my team wasn’t on the field, it gave me more time to focus on […]

Take Your Customer Relationships to the Next Level

Customers are people. So it follows that in many ways relationships with your customers are like the other relationships in your life. How can you take them to the next level? Put another way, data-driven marketing is like dating and if everyone treated it that way, they would be more successful. Think about it. With […]