Great (Ad) Expectations
It’s taken a while, but over the last year or more I’ve identified a trend. Am I alone or does it seem like broadcast advertising has lost its teeth? I first started thinking about this after last year’s Super Bowl. Since my team wasn’t on the field, it gave me more time to focus on […]
3 DRTV Testing Tips for Digital Marketers
Lately, I have been talking to several marketers that want to test direct response television advertising for their brands.