Age-In Medicare Marketing in 2021: 5 Key Takeaways
2020 was unpredictable and full of disruption due to COVID-19. And, as Medicare marketers, we spent some time reflecting on our Age-in strategies: what we’ve learned from the past year, and where to focus in the year ahead. Here are our top 5 takeaways… 1. COVID-19 has accelerated the pace of Boomer retirements. Whether due […]
The Puzzle of a Medicare Age-in Strategy
As the Medicare marketing landscape has changed, we have seen the rate of Medicare-eligible consumers who switch plans drop, and then plateau. In this next frontier, growth strategies are likely to swap to more of a robust age-in strategy, preparing those coming up on their Medicare eligibility for the process of selecting the best plan […]
Medicare Marketing: 3 Strategies to Address Acquisition Declines
If you’re responsible for Medicare marketing, you are most likely already prepping for the eight weeks in the Fall that have become pivotal to your business strategy.
Right under our noses: The Boomer Economy
Boomers today: redefining aging in the US.