Age-In Medicare Marketing in 2021: 5 Key Takeaways
2020 was unpredictable and full of disruption due to COVID-19. And, as Medicare marketers, we spent some time reflecting on our Age-in strategies: what we’ve learned from the past year, and where to focus in the year ahead. Here are our top 5 takeaways… 1. COVID-19 has accelerated the pace of Boomer retirements. Whether due […]
The Puzzle of a Medicare Age-in Strategy
As the Medicare marketing landscape has changed, we have seen the rate of Medicare-eligible consumers who switch plans drop, and then plateau. In this next frontier, growth strategies are likely to swap to more of a robust age-in strategy, preparing those coming up on their Medicare eligibility for the process of selecting the best plan […]