In life, just like in marketing, segmentation matters. Consider segmentation and endorsements in healthcare. During the pandemic when the economy started to take a sharp… Read More »Celebrity Endorsed Healthcare Is Hot Right Now
As an agency whose value is based almost exclusively on, well, value, we view innovation. It is a strategic imperative. This year, in our post-pandemic world,… Read More »Making Digital TV Work in the New World
“Sooner or later, everything old is new again.” — Stephen King Digital advertising is no longer new. We see it, we use it, we get… Read More »Direct Mail Is Ready to Be New Again
In the age of insta influencers and digital natives, direct mail is often overlooked as an effective advertising tool. You might be surprised to find… Read More »Modernizing Direct Mail Is The Answer