The Changing Face of Medicare
The face of Medicare is changing. It’s getting younger. As switching rates decline, and a new Baby Boomer turns 65 every eight seconds, marketers have begun to turn their attention to first time Medicare buyers, commonly called Age-ins. Open your mail or turn on the TV, and you’ll see the shift first hand. To connect […]
Are Your Data Decisions Sending the Right Message?
How much thought have you given to the act of “householding” your data? Quite possibly a lot. Grouping customers together into “family units” is known as householding. This is done for at least one important reason—savings. After all, treating the individuals within a household uniquely seems pretty expensive. But, at what cost does this savings […]
Great (Ad) Expectations
It’s taken a while, but over the last year or more I’ve identified a trend. Am I alone or does it seem like broadcast advertising has lost its teeth? I first started thinking about this after last year’s Super Bowl. Since my team wasn’t on the field, it gave me more time to focus on […]
The Value of Independence
By definition, independence is the “freedom from outside control.” Here at Hacker Agency, now no longer part of the IPG network, we are celebrating our new identity as an independent agency. In a time where the advertising agency industry is dominated by the “Big 4” agencies: WPP, Omnicom, Publicis, and the Interpublic Group, we are […]
6 Strategies for Medicare AEP Marketing Success
The leaves have changed into radiant hues and have begun to drop, football season is in full swing, and we’re already deep into fall. Over dozens of Medicare Marketing AEP seasons, healthcare marketers have come to view fall from a different lens. And now we’re in the middle of the Medicare Annual Election Period. What […]
Why Direct Mail Is the Rodney Dangerfield of Media
If you’re in control of marketing and you’ve ignored the direct mail channel — you may be making a mistake.
3 DRTV Testing Tips for Digital Marketers
Lately, I have been talking to several marketers that want to test direct response television advertising for their brands.
Medicare Marketing: 3 Strategies to Address Acquisition Declines
If you’re responsible for Medicare marketing, you are most likely already prepping for the eight weeks in the Fall that have become pivotal to your business strategy.
Right under our noses: The Boomer Economy
Boomers today: redefining aging in the US.
The Value of the Production Team
This is my jam. I’ve been discovering errors in print and movies for as long as I can remember. When I watched the movie Halloween for the first time, I couldn’t get past the fact that it was supposed to take place in Illinois, but all the cars had California license plates. SaveSave Through the […]